OpenAI Taps Thinking Machines as First APAC Partner

Thinking Machines Partners with OpenAI to Drive AI Adoption in APAC

Singapore/Philippines/Thailand – [Date] – Thinking Machines Data Science, a leading AI services provider, has partnered with OpenAI to accelerate AI adoption and deliver measurable business outcomes for enterprises across the Asia Pacific region. This collaboration makes Thinking Machines the first official OpenAI Services Partner in the region.

The burgeoning AI market in APAC presents a significant opportunity, with 61% of enterprises already employing AI, according to an IBM study. However, many struggle to transition beyond pilot projects and realize tangible business benefits. Thinking Machines and OpenAI are determined to bridge this gap by providing comprehensive solutions, including executive training on ChatGPT Enterprise, bespoke AI application development, and expert guidance on seamlessly integrating AI into daily operations.

“We’re not just introducing new technology; we’re empowering organizations to build the skills, strategies, and support systems needed to harness the potential of AI,” states Stephanie Sy, Founder and CEO of Thinking Machines. “Our vision is to reinvent the future of work through human-AI collaboration, ensuring AI truly benefits people across Asia Pacific.”

Overcoming the Hurdle of AI Adoption

Sy highlights a key challenge for businesses: approaching AI as a mere technology acquisition rather than a transformative business strategy. This often leads to ineffective pilot programs and a lack of scaling. Thinking Machines addresses this issue by emphasizing the importance of three critical components:

  • Strategic Alignment: Clear leadership vision and commitment to the value AI will create.
  • Workflow Redesign: Streamlining processes to effectively incorporate AI into daily operations.
  • Workforce Development: Investing in training and upskilling employees for AI-powered collaboration.

Leadership, Governance, and Human-AI Synergy

Thinking Machines emphasizes the crucial role of leadership in shaping successful AI implementation. Sy argues that C-suites must treat AI as a strategic growth driver, defining clear outcomes, risk appetite, and assigning ownership. Thinking Machines often initiates the process with executive sessions designed to guide leaders on leveraging tools like ChatGPT, ensuring appropriate governance, and identifying optimal scaling strategies. This top-down approach transforms AI from a trial run to a core business capability.

The company emphasizes human-centric AI (“human-in-command”), where humans focus on complex judgment and exceptions while AI handles routine tasks like data retrieval, drafting, and summarization. This approach, combined with transparency (audit trails and source links), maximizes productivity gains. Studies suggest that AI can boost productivity. An MIT study, for example, found a 14% productivity increase among contact center agents, with greater gains for less experienced staff – a demonstration of how AI enhances, rather than displaces, human talent.

Agentic AI and Governance for Trust and Scalability

Thinking Machines tackles agentic AI – AI capable of executing multi-step workflows – with emphasis on strict governance principles. While agentic AI promises accelerated productivity, Thinking Machines ensures human oversight and transparency through auditability and policy alignment. Enterprises should, therefore, pair AI capabilities with robust governance processes for risk mitigation. Maintaining control and auditability is paramount to responsible AI scaling.

Local Context, Regional Growth

Recognizing the diverse cultural and linguistic contexts of the APAC region, Thinking Machines adopts a localized-first, deliberate-scaling approach. This method ensures that AI solutions are tailored to specific regional needs, maintaining scalability while incorporating variations in language, formats, policies, and work processes. This strategy is already being implemented in Singapore, the Philippines, and Thailand.

Skills Over Tools – The Path to Lasting Value

Thinking Machines emphasizes that successful AI adoption hinges on skills, not just on tools. Three key skill sets driving sustained impact are:

  • Executive Literacy: The ability of leadership to define AI outcomes, establish guardrails, and strategically implement AI.
  • Workflow Design: Reconfiguring human-AI collaborations to optimize workflow based on roles and exception processes.
  • Hands-on Skills: Proficient use of AI tools for prompting, evaluation, and data retrieval from trusted sources.

Future Prospects and Industry Transformation

Thinking Machines envisions AI moving from support to execution in critical business functions over the next five years. Expected transformative impacts are emerging in areas such as software development, marketing, service operations, and supply chain management.

The collaboration with OpenAI will initially focus on programs in Singapore, the Philippines, and Thailand through Thinking Machines’ regional offices, with planned expansion throughout the APAC region. Thinking Machines will also customize offerings for specific industries, such as financial services, retail, and manufacturing. Their goal is more than just tool utilization; it’s about building the foundation for sustainable AI impact across enterprises in the Asia Pacific region.

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